A jewellery manufacturer that did all of its business within India partnered with us to enter the US — launching the brand on four US marketplaces and building its own brand online.
The business made and sold its jewellery entirely within India. Entering the US meant more than shipping abroad: the brand had to make sense to American shoppers, meet each marketplace's rules and stand on its own online.
It also meant running the business differently — with digital processes that could handle listings, orders and a brand presence in another country.
We studied the US market and categories to see where the brand's designs and pricing would fit.
We positioned the brand for American shoppers — story, product presentation and listing content.
We set up and launched the brand across four US marketplaces, each with its own requirements.
Alongside the marketplaces, we built the brand's own presence online so it isn't dependent on any one platform.
We put digital processes in place so the team can run listings, orders and the brand across two countries.
Procurement, manufacturing and shipment moved off Excel and WhatsApp into one custom system built in Python and SQL.
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